Monthly Archives: April 2015

Google’s Mobilegeddon

By | Signs | No Comments

Google is making a giant change this week that could crush millions of small businesses On Tuesday, April 21, Google is making a major update to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their phone. The algorithm will start favoring mobile-friendly websites (ones with large text, easy-to-click links, and that resize to fit whatever screen they’re viewed on) and ranking them higher in search. Websites that aren’t mobile-friendly will get demoted. About 60% of online traffic now comes from mobile and Google wants users to have a…

Read More

Hitting Your Targets: Tips for a Great Direct Mail Marketing Campaign

By | Signs | No Comments

Hitting Your Targets: Tips for a Great Direct Mail Marketing Campaign Business development coaches once repeated the mantra, “If it’s not on the Internet, your business doesn’t exist.” While now a seemingly obvious cliché, clichés tend to be true, and most businesses from micro to multinational have some type of web and social media marketing presence. Though, like the lasting importance of the business card in a world where a face-to-face meeting is still a critical marketing activity, a well-executed direct mail marketing campaign cannot be replaced by an ever more digitized world. Just like the need to stand above…

Read More
Contact Us to Get Started on Your Next Project Contact Us