Monthly Archives: September 2015

Paper Beats Digital In Many Ways, According To Neuroscience

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Paper Beats Digital In Many Ways, According To Neuroscience Roger Dooley reveals compelling neuroscience research about the power of printed advertisements. “Despite the enormous migration to electronic media, neuroscience research shows that paper-based content and ads offer special advantages in connecting with our brains. Rather than an all-digital world, it appears that a multi-channel approach that leverages the unique benefits of paper with the convenience and accessibility of digital will perform best.” Although the consumption of media has changed drastically, and print based media has declined, studies have shown that “direct mail was easier to process mentally and tested better…

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What’s the Best Marketing Medium for Your Business?

By | Print, Signs, Web | No Comments

What’s the Best Marketing Medium for Your Business? You’ve spent hours planning your marketing budget, days defining important key performance metrics, and what feels like an eternity massaging your brand message. But, at last, the work has paid off and you’re ready to go to market and begin promoting your latest product or service. There’s just one problem. You’ve yet to decide on which medium is best suited to your business message. Should you tweet your big news, or purchase a billboard? Is a website the best way to garner exposure for your organization, or would hardcopy brochures be a…

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