Monthly Archives: March 2016

Thriving in a World of Technology: Why Direct Mail is Still Alive and Well

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Thriving in a World of Technology: Why Direct Mail is Still Alive and Well We’ve all heard the doomsday forecasts for paper products, postal mail and paper advertising. Go ahead and build the funeral pyre, prepare the matches and gather round to watch the world of paper go up in a blaze of its former glory! Yet, if we stop and examine the evidence, we should (perhaps surprisingly) tuck those matches away, because when it comes to direct mail, not only is it surviving, it’s thriving. And consequently, it’s proving that simply because paperless advertising works, it does not automatically make…

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