5 Steps to Improve Your Email Marketing
Are you looking for a way to better connect with your customers? Want to have a consistent communication channel to share news, business updates, events, and information? Email marketing is a terrific way to do exactly that – and at a price that’s easy on the wallet!
According to a collection of email stats collected by True Ship:
- 44% of email marketing recipients have made at least one purchase over the past year (Convince and Convert)
- 56% of businesses say they’re increasing their use of email marketing (iContact)
- 82% of consumers will open emails that are sent to them from companies they do business with (Litmus)
- 33% of emails are opened by recipients (TrueShip)
Email marketing, when done right, delivers effective results time and time again. Some of the unique conveniences email marketing offers are:
High Return on Investment (ROI)
The estimated ROI for email marketing is 3800%. That means that for every $1 spent on email marketing, the return is $38. That’s not only a lot, but it’s one of the, if not THE, best ROI of any marketing medium.
With email marketing programs, it is easier than ever to measure the effectiveness of your communication. You can track the results of each email campaign, finding out how many emails were opened, who responds, and how many opens result in visits to your website. These are all invaluable indicators of the success of your marketing efforts.
Easier to Reach Customers with Information
One of the great things about email is its ability to accomplish a vast outreach with one click of the mouse. Need to get the word out about news, last minute deals, or new campaigns? No problem. Email’s got your back.
While all these factors are great reasons to use email marketing, you won’t see outstanding results with your emails if they’re not effectively designed and made valuable to your readers. There is no ‘one size fits all’ formula; however, some important considerations are:
Subject Lines that Grab Your Audience’s Attention
You have one line to get their attention. One line. And it’s got to be good if you want them to open it. Think of ways to creatively get their attention using only the few words worth of space you’re given. Challenging, perhaps. But also a lot of fun!
Keep your Brand Consistent
Having a consistent layout, branding, themes, and other aspects will help build trust among your customer base. They will recognize you as an old friend if they’ve done business with you. And from there, it’s easier to build a long lasting relationship built on familiarity and trust.
Have a Strong Call to Action
Online-only offers are a terrific call to action, or creating a special offer available only to past customers also works great. Make your reader feel special and make it hard for them to just ignore your message and not act on anything in your email. Let them know you value their business and in an effort to maintain that relationship, you’re offering them something designed specifically for them.
Make Contact Simple
Make it as easy as possible for your customer to connect with you. Include links to your website, social media accounts, address, phone numbers, emails, everything! Everyone is different and each person has their own preferred means of reaching out, and to show your customers that you care about them and these preferences, keep all lines of communication open and easy to find!
People love pictures. Pictures capture attention. Pictures persuade. Pictures sell. Adding beautiful photos of products and items related to your business will help kick your email marketing up another notch on the appeal scale.
These are just a few tips that will help create an effective email marketing campaign.
With the various aspects going into an email campaign, it can be difficult to stay on top of your game – that’s why we’re here! At Country Road Graphics we can help with every step of the email marketing journey, from start to finish. Design, content, updated customer and email lists, tracking results, and everything else – we can help and provide you with consistent advertising!