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Why Your Website Needs a Content Management System

February 20, 2013

Every successful website is composed on three main ingredients:  1) an attractive design, 2) an intuitive layout, 3) unique and useful content. While the first two requirements can be accomplished during the design and development process, the task of creating engaging content is ongoing. Failure to regularly freshen up the news and resources on your website doesn’t just leave a bad impression on your visitors, it can also have a significant impact on your ability to rank in targeted search engine results. Take Control of Your Website Put another way, your content can’t be treated as a one-off project. Content needs to …

Posted in Web

Website Design Trends for 2013

January 24, 2013

When it comes to websites and online marketing, design trends tend to change faster than most fashion trends. Advances in technology and shifting user preferences are constantly pushing the boundaries of design innovation, and this year will be no exception. As we kick off the New Year, now is the perfect time to highlight some of the trends that are expected to impact the web and design community in 2013. So hold onto your monitors – the future of web marketing is here. Website Design Trend #1 – Responsive Design The very way that we go about creating websites is …

Posted in Web

What is SEO?

January 15, 2013

What is SEO? You may have heard the acronym, “SEO” when creating and updating websites. SEO stands for Search Engine Optimization, referring to the process of improving visibility of a website in Search Engines such as Yahoo!, Bing and Google. Higher ranked pages often have better SEO and website content, thus they notice more customer traffic to their sites. The SEO process typically involves a Web Designer updating your content, images, phrasing and code to make your site more prominent for Search Engines. When a Search Engine, such as Google, can effectively locate your website because of its optimization or …

Posted in Web

What Makes a Great Brochure?

November 12, 2012

One of the oldest and most trusted advertising mediums is a corporate brochure. This affordable sales tool is a great way to enhance your corporate image while adding staying power to your message. The thought of creating a brochure can seem daunting at first–creating useful content, adding appealing design and finally tying it all together. If you have the right creative team working with you your brochure will look professional. A few types of brochures to consider are as follows:  Sales Support Tool – These are used during meetings with potential clients. The content can be a complete overview of …

Posted in Print

What Makes a Great Business Card

A well-designed business card can make a lasting impression. Do not take for granted this tiny little marketing tool. A properly designed card will be a striking piece to showcase your company instead of just another paper to be thrown in the trash. Correct Details A big business card faux pas is to include outdated or incorrect information. Since business cards are one of the most cost-effective means to pass along your contact details, there is no excuse for using a card with and old phone number or address. While updating your business card information, use this as an opportunity …

Posted in Print