Part Two – Google Ranking: Tips on How to Improve Yours

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Now that we know what Google ranking is, the next question is: what affects my Google ranking? Or, what can I do to help improve my Google ranking? Google considers a number of factors when evaluating a website’s ranking. While none of these measures are guaranteed to make your website show up in the first three results, they will go a long way in improving your ranking! Good Content Content is King. There is no way to get around that fact. Over the years, Google has programmed its algorithm to decipher between good content and bad content. Well-formed sentences, useful…

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Part One – Google Ranking: What Exactly IS it?

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Google Ranking. We all hear about it. We’re told it’s important. We’re told we need to care about it. For most, however, these statements are clouded by unanswered questions surrounding the very foundational basics of Google Ranking: What exactly IS Google Ranking? How does it work? How can I improve my company’s Google Ranking? We’re going to tackle these questions one by one – and shed some light on this often-misunderstood world of Google Ranking! What Exactly IS Google Ranking? Google Ranking is how far down the list of “Search Results” your website appears on the page generated by Google…

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Developing Website Content – Hints & Tips

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Writing content for a new website can be a daunting task, but with a few tips, anyone can come up with engaging content that is enjoyable and informative to the reader, as well as having excellent Search Engine Optimization (SEO)! Why is Search Engine Optimization important? SEO is critical to your website’s visibility in the online world. Search engines rank sites according to how relevant its content is to a search that’s made. Social Media Today collected a number of statistics surrounding SEO and compiled them in a very informative article: 60% of all organic clicks go to the organic…

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7 Reasons Why You Want an Updated Website

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As a business, you’ve probably heard it over and over: the marketing mantra of how an updated website is important. Well, really, more than important. It’s “your best marketing tool”, a “worthwhile investment”, and “necessary in today’s world”. Well, you’ve probably heard it so much because it’s true. The fact is, over 80% of customers will go online and search for a product or business before visiting or buying. 80% – that’s well over half of your potential business. And this can’t really be ignored when thinking about your marketing strategy! Need more convincing? Here’s some quick facts: 57% of…

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5 Steps to Improve Your Email Marketing

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5 Steps to Improve Your Email Marketing Are you looking for a way to better connect with your customers? Want to have a consistent communication channel to share news, business updates, events, and information? Email marketing is a terrific way to do exactly that – and at a price that’s easy on the wallet! According to a collection of email stats collected by True Ship: 44% of email marketing recipients have made at least one purchase over the past year (Convince and Convert) 56% of businesses say they’re increasing their use of email marketing (iContact) 82% of consumers will open…

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Looking for Awesome Ideas for Your Brand?

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Looking for Awesome Ideas for Your Brand? At Country Road Graphics, we believe in creativity. We believe in excellence and we believe in character. We believe in Awesome. We are a team of young, energetic, and creative individuals who work together to design, print, and deliver products and services that exceed your expectations, every time. We thrive on being a dynamic place, offering you your ultimate local, one-stop shop. We are passionate about making brands like yours look their best and finding creative and unique ways to let everyone know about your business is what inspires us each day. From branding, logos, and print to campaigns,…

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How to Create an Effective Marketing Budget for Your Company

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How to Create an Effective Marketing Budget for Your Company Marketing budgets are a necessary tool for any business! While word of mouth works great for many companies, sooner or later you will need to set aside a budget and put some focus on marketing. Setting a marketing budget and spending it effectively can prove to be a challenge for many company owners. Businesses will often set aside a budget for marketing and get frustrated when there doesn’t seem to be any return. Oftentimes, this frustration stems from having unclear marketing goals, which leads to overspending in certain unproductive areas,…

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Looking for Awesome Vehicle Decals or Wraps?

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Looking for Awesome Vehicle Decals or Wraps? Kick up your marketing game and hit the road with professionally designed and installed vehicle wraps! We can complete any project, from simple lettering and logos to full truck and trailer wraps! Create a strong impact and visual impression on the public with company vehicles that display your brand. According to research, car wraps are ranked as one of the two most memorable forms of advertising, and they are one of the highest ranked advertising media for positive associations. Vehicle wraps and decals are an awesome element in any marketing plan, advertising your…

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The Good Ole Giveaways: Why Promotional Products Remain a Marketing Favourite

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The Good Ole Giveaways: Why Promotional Products Remain a Marketing Favourite Do you still have that free pen you got at a tradeshow years back? Or how about that mousepad with a logo that sits on your desk everyday? Handy little things, aren’t they? The long lasting effects of promotional products are what make them the long time marketing favourites of many companies and businesses. When it comes to raising brand awareness, promotional products are like that extra set of hands you’ve always wanted – doing a whole lot of advertising work when you’re not even thinking about it. In…

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Looking for Awesome Local Design and Printing?

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Are You Looking for Awesome Local Design and Printing? I’m about to paint you a beautiful picture: Close your eyes (but don’t because you need to keep reading) and imagine placing an order for postcards, newsletters, posters, canvases, banners, or any other print item. You have a vision inside your mind and you know how amazing you want them to be. You excitedly await the design proof – waiting to see your dreams appear before your very eyes. And then, you receive a proof that exceeds even your wildest imagination! You eagerly approve it and a few days later you get…

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