7 Reasons Why You Want an Updated Website

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As a business, you’ve probably heard it over and over: the marketing mantra of how an updated website is important. Well, really, more than important. It’s “your best marketing tool”, a “worthwhile investment”, and “necessary in today’s world”. Well, you’ve probably heard it so much because it’s true. The fact is, over 80% of customers will go online and search for a product or business before visiting or buying. 80% – that’s well over half of your potential business. And this can’t really be ignored when thinking about your marketing strategy! Need more convincing? Here’s some quick facts: 57% of…

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5 Steps to Improve Your Email Marketing

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5 Steps to Improve Your Email Marketing Are you looking for a way to better connect with your customers? Want to have a consistent communication channel to share news, business updates, events, and information? Email marketing is a terrific way to do exactly that – and at a price that’s easy on the wallet! According to a collection of email stats collected by True Ship: 44% of email marketing recipients have made at least one purchase over the past year (Convince and Convert) 56% of businesses say they’re increasing their use of email marketing (iContact) 82% of consumers will open…

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Looking for Awesome Ideas for Your Brand?

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Looking for Awesome Ideas for Your Brand? At Country Road Graphics, we believe in creativity. We believe in excellence and we believe in character. We believe in Awesome. We are a team of young, energetic, and creative individuals who work together to design, print, and deliver products and services that exceed your expectations, every time. We thrive on being a dynamic place, offering you your ultimate local, one-stop shop. We are passionate about making brands like yours look their best and finding creative and unique ways to let everyone know about your business is what inspires us each day. From branding, logos, and print to campaigns,…

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How to Create an Effective Marketing Budget for Your Company

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How to Create an Effective Marketing Budget for Your Company Marketing budgets are a necessary tool for any business! While word of mouth works great for many companies, sooner or later you will need to set aside a budget and put some focus on marketing. Setting a marketing budget and spending it effectively can prove to be a challenge for many company owners. Businesses will often set aside a budget for marketing and get frustrated when there doesn’t seem to be any return. Oftentimes, this frustration stems from having unclear marketing goals, which leads to overspending in certain unproductive areas,…

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Looking for Awesome Vehicle Decals or Wraps?

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Looking for Awesome Vehicle Decals or Wraps? Kick up your marketing game and hit the road with professionally designed and installed vehicle wraps! We can complete any project, from simple lettering and logos to full truck and trailer wraps! Create a strong impact and visual impression on the public with company vehicles that display your brand. According to research, car wraps are ranked as one of the two most memorable forms of advertising, and they are one of the highest ranked advertising media for positive associations. Vehicle wraps and decals are an awesome element in any marketing plan, advertising your…

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The Good Ole Giveaways: Why Promotional Products Remain a Marketing Favourite

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The Good Ole Giveaways: Why Promotional Products Remain a Marketing Favourite Do you still have that free pen you got at a tradeshow years back? Or how about that mousepad with a logo that sits on your desk everyday? Handy little things, aren’t they? The long lasting effects of promotional products are what make them the long time marketing favourites of many companies and businesses. When it comes to raising brand awareness, promotional products are like that extra set of hands you’ve always wanted – doing a whole lot of advertising work when you’re not even thinking about it. In…

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Looking for Awesome Local Design and Printing?

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Are You Looking for Awesome Local Design and Printing? I’m about to paint you a beautiful picture: Close your eyes (but don’t because you need to keep reading) and imagine placing an order for postcards, newsletters, posters, canvases, banners, or any other print item. You have a vision inside your mind and you know how amazing you want them to be. You excitedly await the design proof – waiting to see your dreams appear before your very eyes. And then, you receive a proof that exceeds even your wildest imagination! You eagerly approve it and a few days later you get…

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Custom Signs: Why You Should be Looking to Make a Good First Impression

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Custom Signs: Why You Should be Looking to Make a Good First Impression First impressions matter. There’s just no way to get around that fact! No matter what kind of business you own, making a good first impression will be one of the biggest factors in creating and maintaining good business relationships. When it comes to making a good first impression, your company’s signage is going to play a large role in letting people know who you are, where you’re located, and what kind of quality your services or products will deliver! According to a series of surveys conducted by…

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Posts, Likes, Tweets and Shares: Are You Keeping Up with Today’s Language?

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Posts, Likes, Tweets and Shares: Are You Keeping Up with Today’s Language? Facebook, Twitter, and other social media accounts offer businesses a means to stay current and present in online ‘conversations’ – an increasingly important factor in today’s market! By attracting new followers to your accounts, you can boost your online profile, increase traffic to your website and expand the potential for new customers. Posts, shares, likes, and tweets have become new forms of communication, and as a result, we cannot ignore how important it is for businesses to be participating in this world. Is Social Media Really SO Important?…

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Reevaluate your Logo, Revamp your Image and Reap the Rewards!

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Reevaluate your Logo, Revamp your Image and Reap the Rewards! Spring is in the air! With the new season right around the corner, it may be time to breathe new life into your company’s look. Why not consider revamping your logo, making it a breath of fresh air for both first time viewers and those who have been with you for a while? Your logo is the number one image people associate with your company, used to define your business in numerous ways: letterheads, business cards, websites, promotional products and everything in between. Additionally, many people will only see your…

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