Custom Signs: Why You Should be Looking to Make a Good First Impression

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Custom Signs: Why You Should be Looking to Make a Good First Impression First impressions matter. There’s just no way to get around that fact! No matter what kind of business you own, making a good first impression will be one of the biggest factors in creating and maintaining good business relationships. When it comes to making a good first impression, your company’s signage is going to play a large role in letting people know who you are, where you’re located, and what kind of quality your services or products will deliver! According to a series of surveys conducted by…

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Posts, Likes, Tweets and Shares: Are You Keeping Up with Today’s Language?

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Posts, Likes, Tweets and Shares: Are You Keeping Up with Today’s Language? Facebook, Twitter, and other social media accounts offer businesses a means to stay current and present in online ‘conversations’ – an increasingly important factor in today’s market! By attracting new followers to your accounts, you can boost your online profile, increase traffic to your website and expand the potential for new customers. Posts, shares, likes, and tweets have become new forms of communication, and as a result, we cannot ignore how important it is for businesses to be participating in this world. Is Social Media Really SO Important?…

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Reevaluate your Logo, Revamp your Image and Reap the Rewards!

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Reevaluate your Logo, Revamp your Image and Reap the Rewards! Spring is in the air! With the new season right around the corner, it may be time to breathe new life into your company’s look. Why not consider revamping your logo, making it a breath of fresh air for both first time viewers and those who have been with you for a while? Your logo is the number one image people associate with your company, used to define your business in numerous ways: letterheads, business cards, websites, promotional products and everything in between. Additionally, many people will only see your…

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Thriving in a World of Technology: Why Direct Mail is Still Alive and Well

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Thriving in a World of Technology: Why Direct Mail is Still Alive and Well We’ve all heard the doomsday forecasts for paper products, postal mail and paper advertising. Go ahead and build the funeral pyre, prepare the matches and gather round to watch the world of paper go up in a blaze of its former glory! Yet, if we stop and examine the evidence, we should (perhaps surprisingly) tuck those matches away, because when it comes to direct mail, not only is it surviving, it’s thriving. And consequently, it’s proving that simply because paperless advertising works, it does not automatically make…

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Navigating the World of Trade Shows with Displays that Stand Above the Crowd!

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Navigating the World of Trade Shows with Displays that Stand Above the Crowd Creating the perfect display for your company is key in the world of trade shows.  You’ve put the time and effort into building your business, thoughtfully crafting the products and services it offers, and now it’s time to showcase your brand! As attendees make their way up and down aisles filled with numerous booths, having a standout display that speaks above the crowd will help navigate potential customers to YOUR company! Trade show attendees are comprised of current and potential customers, coming to discover new products and…

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Websites Working for You: The Importance of Responsive Websites in an Ever Updating World

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Websites Working for You: The Importance of Responsive Websites in an Ever Updating World Nothing seems to move and change more quickly than our world of technology. We have hardly gotten used to the latest device when upgrades and new products are available! We can now access the Internet from a large number of devices – smartphones, laptops, tablets and more. Building and maintaining a website that provides the flexibility needed to keep up with these trends can, at times, be overwhelming! Using a responsive website delivers the best user experience and ensures that your business keeps in step with…

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Paper Beats Digital In Many Ways, According To Neuroscience

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Paper Beats Digital In Many Ways, According To Neuroscience Roger Dooley reveals compelling neuroscience research about the power of printed advertisements. “Despite the enormous migration to electronic media, neuroscience research shows that paper-based content and ads offer special advantages in connecting with our brains. Rather than an all-digital world, it appears that a multi-channel approach that leverages the unique benefits of paper with the convenience and accessibility of digital will perform best.” Although the consumption of media has changed drastically, and print based media has declined, studies have shown that “direct mail was easier to process mentally and tested better…

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What’s the Best Marketing Medium for Your Business?

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What’s the Best Marketing Medium for Your Business? You’ve spent hours planning your marketing budget, days defining important key performance metrics, and what feels like an eternity massaging your brand message. But, at last, the work has paid off and you’re ready to go to market and begin promoting your latest product or service. There’s just one problem. You’ve yet to decide on which medium is best suited to your business message. Should you tweet your big news, or purchase a billboard? Is a website the best way to garner exposure for your organization, or would hardcopy brochures be a…

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I Saw The Sign – Three Tips for Fantastic Sign Design

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In today’s fast-paced, real-time world, businesses have mere seconds to grab a customer’s eye. Add in busy streets and crowded sidewalks, and it’s easy to see why businesses big and small are revisiting their store signage design. Fighting through the noise of every day life isn’t easy, but a good sign design can help your brand stand out from the crowd at the same time inviting curious onlookers in for a closer look. How to Attract Attention With Your Signage As with any creative project, there are an infinite variety of elements to take into consideration when working on a…

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Google’s Mobilegeddon

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Google is making a giant change this week that could crush millions of small businesses On Tuesday, April 21, Google is making a major update to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their phone. The algorithm will start favoring mobile-friendly websites (ones with large text, easy-to-click links, and that resize to fit whatever screen they’re viewed on) and ranking them higher in search. Websites that aren’t mobile-friendly will get demoted. About 60% of online traffic now comes from mobile and Google wants users to have a…

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