Category Archives: Print

Looking for Awesome Ideas for Your Brand?

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Looking for Awesome Ideas for Your Brand? At Country Road Graphics, we believe in creativity. We believe in excellence and we believe in character. We believe in Awesome. We are a team of young, energetic, and creative individuals who work together to design, print, and deliver products and services that exceed your expectations, every time. We thrive on being a dynamic place, offering you your ultimate local, one-stop shop. We are passionate about making brands like yours look their best and finding creative and unique ways to let everyone know about your business is what inspires us each day. From branding, logos, and print to campaigns,…

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How to Create an Effective Marketing Budget for Your Company

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How to Create an Effective Marketing Budget for Your Company Marketing budgets are a necessary tool for any business! While word of mouth works great for many companies, sooner or later you will need to set aside a budget and put some focus on marketing. Setting a marketing budget and spending it effectively can prove to be a challenge for many company owners. Businesses will often set aside a budget for marketing and get frustrated when there doesn’t seem to be any return. Oftentimes, this frustration stems from having unclear marketing goals, which leads to overspending in certain unproductive areas,…

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The Good Ole Giveaways: Why Promotional Products Remain a Marketing Favourite

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The Good Ole Giveaways: Why Promotional Products Remain a Marketing Favourite Do you still have that free pen you got at a tradeshow years back? Or how about that mousepad with a logo that sits on your desk everyday? Handy little things, aren’t they? The long lasting effects of promotional products are what make them the long time marketing favourites of many companies and businesses. When it comes to raising brand awareness, promotional products are like that extra set of hands you’ve always wanted – doing a whole lot of advertising work when you’re not even thinking about it. In…

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Thriving in a World of Technology: Why Direct Mail is Still Alive and Well

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Thriving in a World of Technology: Why Direct Mail is Still Alive and Well We’ve all heard the doomsday forecasts for paper products, postal mail and paper advertising. Go ahead and build the funeral pyre, prepare the matches and gather round to watch the world of paper go up in a blaze of its former glory! Yet, if we stop and examine the evidence, we should (perhaps surprisingly) tuck those matches away, because when it comes to direct mail, not only is it surviving, it’s thriving. And consequently, it’s proving that simply because paperless advertising works, it does not automatically make…

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Paper Beats Digital In Many Ways, According To Neuroscience

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Paper Beats Digital In Many Ways, According To Neuroscience Roger Dooley reveals compelling neuroscience research about the power of printed advertisements. “Despite the enormous migration to electronic media, neuroscience research shows that paper-based content and ads offer special advantages in connecting with our brains. Rather than an all-digital world, it appears that a multi-channel approach that leverages the unique benefits of paper with the convenience and accessibility of digital will perform best.” Although the consumption of media has changed drastically, and print based media has declined, studies have shown that “direct mail was easier to process mentally and tested better…

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What’s the Best Marketing Medium for Your Business?

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What’s the Best Marketing Medium for Your Business? You’ve spent hours planning your marketing budget, days defining important key performance metrics, and what feels like an eternity massaging your brand message. But, at last, the work has paid off and you’re ready to go to market and begin promoting your latest product or service. There’s just one problem. You’ve yet to decide on which medium is best suited to your business message. Should you tweet your big news, or purchase a billboard? Is a website the best way to garner exposure for your organization, or would hardcopy brochures be a…

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Call Me Maybe? How to Design a Business Card That Gets Noticed

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With the convenience of social media networking and the proliferation of online profiles, it’s easy to overlook the importance of good old-fashioned business cards. Even without the hashtags and avatars, business cards remain one of the most important marketing and branding tools around. As humble as it may seem, a well-designed business card can play an important role in the client acquisition and sales process. Often one of the first interactions that a potential contact or client has with your brand, your business card can say a lot about your company. What message is yours currently portraying? When it comes to…

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Effective Letterhead: How to Design Stunning Stationery

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Effective Letterhead: How to Design Stunning Stationery Company letterhead is an essential marketing tool for your business. Not only does it fulfill a functional need by setting out your company’s name, address, and other contact details, it also enables you to present your brand in a professional and pleasing manner on all of your communications. Designing an effective letterhead can often be a challenge. While it may seem like a miniscule part of your marketing plan, sometimes letterhead will be one of the first interactions a customer has with your brand. As such, it’s crucial to get all the details…

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Avoid These Common Brochure Design Blunders

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Marketing: it isn’t about one medium. It’s about creating engaging content that catches the eye of your customer and encourages them to take action. This is why the hardcopy brochure has stood the test of time. Visually appealing and chock-full of informative content, a brochure is a cost-effective promotional tool. A great take-away for potential clients and customers, a brochure is an affordable way to help bridge the knowledge gap between your target audience in a creative and efficient way. With that being said, not all brochure designs will make a positive impact. Sometimes simple design mistakes can overshadow your…

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