Hitting Your Targets: Tips for a Great Direct Mail Marketing Campaign

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Hitting Your Targets: Tips for a Great Direct Mail Marketing Campaign Business development coaches once repeated the mantra, “If it’s not on the Internet, your business doesn’t exist.” While now a seemingly obvious cliché, clichés tend to be true, and most businesses from micro to multinational have some type of web and social media marketing presence. Though, like the lasting importance of the business card in a world where a face-to-face meeting is still a critical marketing activity, a well-executed direct mail marketing campaign cannot be replaced by an ever more digitized world. Just like the need to stand above…

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How to Make Your Exhibit Stand Out at a Trade Show

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Exhibiting at a trade show is a great way for your company to garner the attention of a very targeted audience. Whether you’re unveiling a new product, selling merchandise, or generating sales leads, trade shows offer a great deal of exposure for eager business owners. The trick is knowing how to make the most of your time with potential customers so that you can ultimately convert attention into sales. This is where the effective use of display and trade show exhibits from Country Road Graphics becomes critical. Just like any other form of advertising, an effective trade show display can…

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Custom Website Design: Why It Pays to Be Original

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Coded to Pixel PerfectionAre you ready to show off & make jaws drop? Check out what we can do! A custom website design is one of the easiest ways to help your company stand out in a crowded online marketplace. This is because a custom website doesn’t just provide you with a unique look, it also enables you to incorporate important tools and features that will benefit your business in the long run. When deciding whether or not a custom website design is right for your business, remember: you want your company to be memorable and unique. The Problem With...
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Call Me Maybe? How to Design a Business Card That Gets Noticed

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With the convenience of social media networking and the proliferation of online profiles, it’s easy to overlook the importance of good old-fashioned business cards. Even without the hashtags and avatars, business cards remain one of the most important marketing and branding tools around. As humble as it may seem, a well-designed business card can play an important role in the client acquisition and sales process. Often one of the first interactions that a potential contact or client has with your brand, your business card can say a lot about your company. What message is yours currently portraying? When it comes to…

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Effective Letterhead: How to Design Stunning Stationery

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Effective Letterhead: How to Design Stunning Stationery Company letterhead is an essential marketing tool for your business. Not only does it fulfill a functional need by setting out your company’s name, address, and other contact details, it also enables you to present your brand in a professional and pleasing manner on all of your communications. Designing an effective letterhead can often be a challenge. While it may seem like a miniscule part of your marketing plan, sometimes letterhead will be one of the first interactions a customer has with your brand. As such, it’s crucial to get all the details…

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Avoid These Common Brochure Design Blunders

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Marketing: it isn’t about one medium. It’s about creating engaging content that catches the eye of your customer and encourages them to take action. This is why the hardcopy brochure has stood the test of time. Visually appealing and chock-full of informative content, a brochure is a cost-effective promotional tool. A great take-away for potential clients and customers, a brochure is an affordable way to help bridge the knowledge gap between your target audience in a creative and efficient way. With that being said, not all brochure designs will make a positive impact. Sometimes simple design mistakes can overshadow your…

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