Custom Signs: Why You Should be Looking to Make a Good First Impression
First impressions matter. There’s just no way to get around that fact! No matter what kind of business you own, making a good first impression will be one of the biggest factors in creating and maintaining good business relationships. When it comes to making a good first impression, your company’s signage is going to play a large role in letting people know who you are, where you’re located, and what kind of quality your services or products will deliver!
According to a series of surveys conducted by FedEx, signage is a heavy influencer for the majority of customers and the quality of your sign will affect potential customers’ decision on whether or not to do business with your company:
- Over 50% of those surveyed stated that poor signage, such as signs with spelling errors, poor graphics, or low quality, will deter them from walking through that business’ doors.
- 68% of consumers believe there is a direct link between the business’ signage and the quality of products and services – poor signage means poor service and product quality.
- 8 out of 10 survey participants stated that in their experience, they had entered a business they had never visited before based solely on its sign.
So, then, what is the power of signage?
Once again, it comes back to image. A sign has so much more to it than simply your business name. It tells your customers a lot about who you are, what kind of service they will receive, and what sort of commitment you’re willing to invest in your business and its services. Whether you’re a pet store, a financial firm, a restaurant, a clothing store, or salon – you want to be the first place people think of when they need your services.
Creating a custom sign for your company can make this happen!
In this fast-paced world, consistency can be your best friend. People love going to familiar places, and they will be more likely to do business with your company if you remain consistent and recognizable. This is particularly useful if your company has multiple locations!
Signs are a terrific way to catch the attention of potential customers and passersby, particularly when you invest in creating unique, high-quality signs. You want to be the business someone thinks about when they find themselves in need of your product or service!
Develops Brand Image
It’s about more than just your name. It’s about the entire package of your brand – what you offer, the quality of service you deliver, and how much time and effort you’re willing to put into your business and its customers. Using colours and designs to keep a unified theme and brand consistency will help raise positive public awareness of your brand.
Your signage is a long-term investment. It will be with your company for years, helping build relationships with the customers who walk through your door.
Signs provide you with an exciting opportunity to be different! In the business world, standing out from the competition is an ongoing battle, and creating a custom design for your company will be one of your best ways to stand out!
Country Road Graphics can create any signage you’re looking for! We thrive on making unique, high-quality designs and are capable of incorporating it into any signage display for your business – whether outdoor or indoor, vinyl, alupanel, billboards, lawn signs, backlit, and anything in between! We can help your business make a terrific first impression and keep customers coming through your doors, day after day!
Have a custom idea in your mind, or looking for a completely one-of-a-kind sign to help reflect your company and make it stand out from the competition? Let us know! We can help with any of your signage needs!
From now until July 8th, 2016, we’re offering 15% off custom signs!