Posts, Likes, Tweets and Shares: Are You Keeping Up with Today’s Language?
Facebook, Twitter, and other social media accounts offer businesses a means to stay current and present in online ‘conversations’ – an increasingly important factor in today’s market! By attracting new followers to your accounts, you can boost your online profile, increase traffic to your website and expand the potential for new customers. Posts, shares, likes, and tweets have become new forms of communication, and as a result, we cannot ignore how important it is for businesses to be participating in this world.
Is Social Media Really SO Important?
Let’s take a look at the numbers. A study by the Pew Research Centre found that by September 2014, 74% of adults who were online use social media accounts. A further breakdown of this percentage found:
- 71% use Facebook
- 23% use Twitter
- 28% use LinkedIn
Brandwatch recently published an eye-opening article highlighting 96 statistics surrounding social media for the year 2016. It’s a great read to get an accurate idea about how important social media really is for businesses! Among the numerous powerhouse facts and numbers, they state:
- There are 2.3 billion active social media users worldwide
- 91% of retail brands use at least two social media channels
- The number of social media users has risen by 176 million in the last year
- Social media is one of the top three content marketing tactics for businesses
So, what are the Benefits?
When it comes to marketing, knowing what means of communication your customers use most frequently is beneficial in reaching your customers with information they’ll be more likely to notice.
Get to Know your Customers
It is important to get to know your customers, and social media allows you to do this. You can interact with your customers on a platform that they are comfortable with, allowing you to build strong business relationships!
Providing a Venue for Instant Feedback
As a business, you can view comments, concerns and general feedback from your customers quickly through instant messaging or comments, allowing you to respond or find any needed solutions sooner. You are able to carry out real time communication with customers when you’re not face-to-face, providing flexibility of when and where you communicate.
Strengthen Brand Awareness
Followers of your social media accounts can share their interest, connecting others with your products and services, making it more likely others will look up your website and search out avenues to communicate with you. Furthermore, you can brand your social media pages to make your logo and company image dominant and in the process, solidify people’s knowledge of you and your brand.
Opportunity for Alternative Advertising
Social media provides viewers with a number of ways to learn more about what your business has to offer. Testimonials, pictures, contest offers and the sharing of industry-specific content are just some of the means by which social media accounts attract both viewers and business. It also provides a great means of communicating with images and videos, which is a terrific way to grab the attention of viewers.
Establish Yourself as an Expert
Sharing industry information and advice allows you to establish yourself as an expert in the industry, and people will likely turn to you when they’re looking for the products or services you offer. You are offering valuable information in a way that is approachable for most people, building a trusting relationship.
Keeping your accounts active and posting regularly can seem like a lot of work, but we can take the hassle out of keeping your social media profiles up to date! We offer management packages that can be customized to suit the needs of your company.
From set up and customization to weekly updates, we can build your various social media accounts and seamlessly integrate them. Give Country Road Graphics a call today and find out more about our social media management packages!